samantha
siffring
siffring
Marketing & Growth Leader · Denver, CO
The best customers are already a yes before they talk to you. I build the marketing systems that get them there.
I build demand engines where prospects arrive already convinced. Whether the market is mature or the category barely exists, the goal is the same: sales conversations become about fit, not persuasion.
I build growth systems, fix what's underperforming, and scale what's working. Content strategy, email automation, paid acquisition, conversion optimization, CAC/LTV analysis, and attribution.
I use AI to do more with less — and make it look like more with more. Built a custom GPT that replaced a traditional lead magnet and generated revenue as a standalone product. Advanced SEO/AEO/GEO implementation and AI governance policy for a 280,000-member organization.
Full profit-and-loss accountability for 8+ years. 50%+ margins while scaling. Every dollar tied to measurable return. Also managed a $7M institutional budget with board accountability.
My target buyer didn't know what I was offering was possible. The category existed, but awareness within my audience didn't. There was no existing demand to capture. I needed to create the market, not just compete in one.
This is the core challenge in any emerging or underserved category. The first job of growth marketing in these contexts isn't lead gen — it's making the buyer believe this is where their dollar should go.
I had no brand recognition, no funding, and no audience. Every dollar had to come from marketing that did the work before a sales conversation ever happened.
I built a demand creation engine around one philosophy: the best customers should be already a yes before they ever talk to you. Instead of generating leads and convincing them to buy, I built a system that educated, reframed, and created desire through content. By the time someone reached a sales conversation, the marketing had already done the work.
The system:
50+ launches across 8 years, each treated as a measurable, ROI-accountable experiment: campaign concept, multi-channel promotion, landing pages, email sequences, conversion strategy, and performance analysis. Early campaigns generated $0–$20K as the system matured; by 2021, a single year generated $1.2M. The highest-ticket campaign ($25K investment, application-based funnel) delivered $400K from a single launch with 13.4x ROAS on the mid-tier campaign and 104% average client revenue growth on the premium tier.
I wrote all core copy, designed offer strategy, built email sequences with A/B testing and segmentation, managed paid acquisition (Facebook, Instagram, Pinterest) with ongoing CAC/LTV optimization, and analyzed performance across channels. Built and managed a team of 10 across marketing, operations, and client experience.
The real test of a growth system isn't whether it works for the person who built it. It's whether it transfers. I trained 300+ clients across industries and niches on this methodology:
Design 2022 was an annual business planning event I created to serve two goals: deliver standalone value through a free 5-day live training series, and convert cold and warm audiences into buyers of the flagship program ($2,000). The campaign needed to generate new leads at scale, nurture them through a compressed timeline, and drive purchases of a premium-priced product — all within a two-week live window, then transition into an evergreen funnel for sustained revenue.
I designed what I called a "microwave" strategy: a high-intensity lead nurturing event that compressed months of relationship-building into five days. The free training wasn't a teaser — it was a complete roadmap-building experience that positioned the paid program as the natural next step. Participants walked away with a usable plan whether they bought or not, which made the pitch feel like an invitation rather than a sell.
Conversion & Revenue Efficiency
Scalability & Evergreen Performance
Strategic takeaway: An 8.3% lead-to-customer conversion on a $2K product, 13.4x ROAS, and email open rates over 10 points above industry average all point to the same thing: a well-built demand creation system makes every dollar and every lead work harder. The live event compressed the conversion timeline, but the nurturing system is what made the conversions possible.
Delta Gamma is an international women's fraternity with 280,000+ members, 150 collegiate chapters, and 250 alumnae chapters across the U.S. and Canada. I've served in two executive volunteer leadership roles: Director of Extension (2021–2024), overseeing collegiate chapter expansion and campus growth strategy, and Council Trustee for Communications (2024–present), a board-level position overseeing all communications strategy, brand governance, and organizational messaging.
This work demonstrates my ability to operate at institutional scale — stakeholders, approvals, distributed execution, and brand governance — distinct from the founder-led speed of my consulting business.
When I took over as Director of Extension, the expansion program's brand presence was dated and inconsistent. Materials didn't reflect the experience we were selling to prospective members, and campus teams were improvising with whatever they had. I led a full creative rebrand from strategic vision through execution.
The creative process:
The expansion pipeline had stalled — only 1 new collegiate chapter had been established in the prior 4 years. I evaluated and restructured the entire process across three phases:
Phase 1: Campus Application
To earn an invitation to present, we submit materials to each university's extension committee (a mix of student chapter leaders, university staff, and alumnae volunteers). The organization had been using a format designed for a printed book that had recently moved to digital — but hadn't taken advantage of what digital made possible. I completely rethought the approach: redesigned the presentation packet to include linked content, embedded media, and interactive elements that told our story in a way a static PDF never could.
Phase 2: Stakeholder Presentations
If invited, the next phase involves interviews and meetings with multiple decision-making stakeholder groups, followed by a live presentation. I developed a new presentation script and slide deck, then selected, trained, and led the team that executed these high-stakes pitches on campuses.
Phase 3: Establishment
When selected to establish a new chapter, I revised the entire establishment process — modernizing the outreach, recruitment strategy, and all supporting materials. I selected, trained, and led the establishment teams, then served as a resource to the local volunteers and staff members who took over once the chapter was up and running.